Calculate your marketing return on investment. Insert campaign costs and revenue yields to find profit margins.
User Guide
Marketing return on investment (ROI) measures how much net revenue campaigns yield relative to their operational budget. Keeping track of ROI helps prioritize marketing spending.
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FAQ
ROI is calculated using the formula: ROI = ((Revenue - Investment) / Investment) * 100. It measures the net profitability of your marketing spend.
A 5:1 ratio (500% ROI) is considered strong for most digital marketing campaigns, while a 10:1 ratio is outstanding.
Calculating ROI helps you understand which campaigns are profitable, allowing you to allocate budget to high-performing channels.
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